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Websites, Design & SEO

A fast, bilingual site built to turn visits into calls: design, copy and rankings for your city.

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Your site isn't a digital brochure. It's a salesperson that works 24/7 with one job: turn the stranger who found you on Google into a call to your phone.

Who it’s for

  • Local service businesses already billing that want more volume: HVAC, plumbing, roofing, remodeling, towing, auto shops, clinics, lawyers, restaurants.
  • Anyone with an old, slow site, no real mobile version, or one that doesn't generate a single call a month.
  • Anyone who depends 100% on referrals and wants a second source of work.

Not for you if

  • You just want something pretty and don't care about tracking calls or forms.
  • You don't have the capacity to take on more clients.
  • You're not going to answer the phone. A site generating 40 calls a month is worthless if you only answer 10.

Exactly what’s included

Design & development
  • Conversion architecture: a clear offer in the first 3 seconds, social proof above the fold, a fixed call and WhatsApp button on mobile.
  • Custom design. No off-the-shelf template, no copy of your competitor's site with a different logo.
  • Real responsive design, tested on actual devices — not just a resized browser window.
  • Speed: Core Web Vitals in the green, LCP under 2.0s, WebP/AVIF images, lazy loading, CDN.
  • Basic WCAG AA accessibility: contrast, alt text, keyboard navigation.
Content
  • Professional copywriting in Spanish and English. Written, not run through Google Translate.
  • A dedicated page for every service. This is what ranks — not a list on the homepage.
  • A page per city or service area.
  • An About page with real history, licenses, insurance and years in business.
  • Structured FAQs (feeds SEO and lowers sales friction).
Lead capture
  • Forms wired straight to the CRM. Not to an inbox nobody checks.
  • Click-to-call, click-to-WhatsApp and a floating button on mobile.
  • A 3-field quick-quote form (more fields = fewer leads).
  • Call tracking number so you know exactly which call came from the site.
SEO
  • Keyword research by service and city: volume, intent and real difficulty.
  • Technical SEO: sitemap, robots, canonicals, ES/EN hreflang, LocalBusiness/Service/FAQ/Review structured data.
  • Full Google Business Profile optimization: categories, services, attributes, photos, posts and Q&A.
  • Citations and directory listings with consistent NAP (30 to 60 depending on plan).
  • On-page: titles, meta tags, headings and internal linking.
  • Ongoing content on plans with monthly SEO.
Measurement
  • Google Analytics 4, Search Console and Tag Manager installed and configured.
  • Conversion events: calls, forms, WhatsApp, clicks to your address.
  • Monthly dashboard: traffic, rankings, calls and forms, all in one place.

How setup works, step by step

Day 1-3
Discovery
60-minute call, access collection, priority services and areas defined, analysis of 3 direct competitors.
Day 3-7
Strategy & sitemap
Keyword research, site architecture, page map and homepage wireframe for your approval.
Day 7-14
Design
Home and service-page template. One revision round included on Pro, two on Authority.
Day 10-20
Content
ES/EN copy, real photo curation, review collection, brand and certification logos.
Day 14-25
Development
Build, speed optimization, forms wired to the CRM, tracking and events.
Day 25-30
QA & launch
Testing on real devices, link review, 301 redirects from the old site, submission for indexing.
Day 30-60
Post-launch
Indexing monitoring, conversion tweaks and first report with real data.
Lite 7-10 business days · Pro 3-4 weeks · Authority 6-8 weeks. The clock starts when you deliver content and access, not when you sign.

What we need from you

  • Access to your domain registrar and current hosting.
  • Vector logo if you have one. If not, we design it (extra cost or included in Authority).
  • Licenses, insurance and certifications you want to display.
  • Final list of services and coverage areas.
  • Real photos of your team and finished work. Stock photos are obvious and hurt conversion.
  • Access to your Google Business Profile.
  • One person who responds within 48 hours. This is the #1 cause of delays.

What’s NOT included

  • Legal copy written by an attorney. We provide privacy policy and terms templates; this isn't legal advice.
  • Professional video production. Quoted separately.
  • Languages beyond Spanish and English.
  • Integrations with proprietary software with no documented API.
  • A guarantee of #1 position on Google. Nobody can promise that. Anyone who does is lying to you.
  • Domain, hosting and premium image licenses (pass-through).

Third-party costs (paid to the provider, no markup from us)

Domain (real price, see below) · Hosting & CDN $0-40/mo depending on plan · Business email $6-12 per user/mo · Call tracking $30-60/mo.

Need a domain?

Check live availability and real pricing. You buy it directly from the provider, in your name, and we connect it to your new site. See everything about domains →

What you can expect

LCP < 2.0s
Speed target, mobile 85+
2-4 weeks
Full indexing
60-90 days
First measurable movement in the local map pack
3-8%
Target visit-to-contact conversion (typical baseline: 1-2%)

Questions we always get

Who owns the site when the project is done?
You do. Domain in your name, code delivered, zero hostage-taking. If you ever leave, you leave with everything. The industry is full of agencies that hold the domain hostage; we don't.
Can I edit it myself?
Yes. We hand over panel access and short task-based training videos: changing text, uploading photos, publishing to the blog.
I already have a site. Do you fix it or rebuild it?
We audit first, free. Sometimes it's worth saving and we'll tell you even if it means less money for us. Most of the time, rebuilding ends up cheaper than patching.
When do I start seeing SEO results?
Technical and conversion changes show up in weeks. Organic rankings take 3 to 6 months in normal markets and up to 9 in saturated ones like Miami. If you need calls next month, the answer is Google Ads, not SEO.
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